Track every marketing campaign from spend to enrollment
Plan Facebook ads, Google campaigns, education fairs, and agent drives in one workspace. Set budgets and targets, link leads at intake, and measure cost per lead and cost per conversion across Education and Service engines.
11
campaign types
9
summary KPIs
CPL
cost per lead tracked
1,284
Leads
$14.35
CPL
186
Conv.
March UK — Facebook
142 leads
Dhaka Education Fair
89 leads
Q1 Visa — Google
56 leads
Why agencies can't prove marketing ROI
Without campaign tracking tied to your CRM, ad spend stays disconnected from enrolled students — and budget decisions become guesswork.
Ad spend with no attribution
Problem: You run Facebook and Google ads across branches, but can't connect spend to enrolled students — leadership asks for ROI and you pull numbers from spreadsheets.
Solution: Create campaigns with budget, actual spend, and UTM fields. Leads tagged at intake roll up to campaign KPIs — CPL, qualified leads, and conversions calculated automatically.
Campaigns live outside the CRM
Problem: Marketing tracks campaigns in one tool, counselors work leads in another. When a family calls back, nobody knows which ad or fair brought them in.
Solution: Counselors link leads to campaigns in the create/edit sidebar. Campaign detail shows hot, warm, cold, and qualified lead counts tied to real pipeline data.
No branch-level visibility
Problem: Kathmandu runs education fairs while Melbourne pushes Google ads — owners can't compare campaign performance or cost efficiency across offices.
Solution: Filter campaigns by branch, owner, type, engine scope, and date range. Summary KPIs update with filters so each office sees what matters to them.
Track every channel your agency invests in
Facebook Ads, Google Ads, TikTok, YouTube, education fairs, agent drives, email, WhatsApp, offline promotions, and custom campaigns — each with budget, targets, and performance metrics.
Paid social campaigns
Track Meta ad spend, landing pages, and external ad IDs alongside leads generated from Facebook and Instagram campaigns.
When to use: Intake season pushes, programme promotions, or retargeting website visitors.
1,284
Leads
$14.35
CPL
186
Conv.
March UK — Facebook
142 leads
Dhaka Education Fair
89 leads
Q1 Visa — Google
56 leads
Nine metrics at a glance — updated with every filter
Total campaigns, active campaigns, leads generated, qualified leads, converted students, converted service requests, total spend, cost per lead, and cost per conversion.
Total Campaigns
24
Active Campaigns
8
Leads Generated
1,284
Qualified Leads
412
Converted Students
186
Total Spend
$18,420
Cost per Lead
$14.35
Cost per Conversion
$99.03
The Campaigns page your marketing team opens every week
A filterable list with summary KPIs, quick view panel, and row actions — built for agencies running multiple intakes across branches.
- Filter by status, type, engine scope, branch, owner, source channel, and date range
- Columns: code, name, type, engine, source, branch, owner, budget, spend, leads, qualified, conversions
- Quick view sidebar: date range, budget vs spend, lead breakdown, and status actions
- Export and bulk update for agency-wide campaign management
Campaigns workspace
Campaign performance table
| Campaign | Type | Engine | Leads | Qualified | Conv. | Spend | Status |
|---|---|---|---|---|---|---|---|
March UK Intake — Facebook MAR-UK-26 | Facebook Ads | Education | 142 | 68 | 24 | $2,400 | Active |
Dhaka Education Fair 2026 EXPO-DHK-26 | Event & Expo | Education | 89 | 41 | 18 | $1,800 | Completed |
Q1 Visa Services — Google VISA-SVC-Q1 | Google Ads | Service | 56 | 32 | 14 | $980 | Active |
Malaysia Agent Referral Drive AGT-REF-MY | Agent Campaign | Both | 34 | 22 | 11 | $500 | Paused |
Six statuses from draft to archived
Plan campaigns before launch, pause mid-flight, complete when done, and archive for historical reporting.
Planning stage — not yet live.
Scheduled and ready to launch.
Currently running — leads are being attributed.
Temporarily stopped — resume when ready.
Campaign ended — full performance available.
Historical record — removed from active operations.
Tracking tab
Identify the traffic source in analytics.
facebookDistinguish paid vs organic vs referral.
paid_socialMatch website inquiries to campaign records.
march_uk_intakeTrack which page the ad points to.
/programmes/uk-mastersCross-reference with Meta or Google ad manager.
fb_ad_4829103Connect campaign to your lead source taxonomy.
Social MediaConnect ad platforms to your CRM pipeline
The Tracking tab on create/edit captures UTM parameters, landing pages, external ad IDs, and lead source mapping — so website inquiries and counselor-tagged leads roll up to the right campaign.
Lead sidebar: Counselors select a campaign when creating or editing leads — attribution flows into campaign KPIs automatically.
- Engine scope: Education, Service, or both — track the right conversion type
- Expected CPL and CAC targets vs actual spend for budget planning
- Hot, warm, cold, and qualified lead counts per campaign
- Duplicate campaigns to relaunch for the next intake season
How campaigns fit your agency workflow
Campaigns connect marketing investment to lead capture, follow-ups, and conversion — not a separate analytics tool.
Create & plan
Set campaign name, type, engine scope (Education, Service, or both), owner, branch, budget, and target leads/conversions.
Configure tracking
Add UTM source, medium, and campaign fields, landing page URL, external ad ID, and lead source mapping for attribution.
Attribute leads
Counselors link leads to campaigns at intake or on edit. Website inquiries with matching UTM tags connect to the right campaign.
Measure outcomes
Dashboard KPIs show leads, qualified leads, conversions, spend, CPL, and cost per conversion — filter by branch, type, or date.
Manage campaigns without leaving the list
Activate, pause, duplicate, complete, edit, and archive — with status changes reflected in summary KPIs immediately.
Activate / Resume
Move from draft or paused to active.
Pause
Temporarily stop an active campaign.
Duplicate
Clone settings for a new intake or market.
Complete
Mark finished when the campaign ends.
How each role uses campaign tracking
Marketing managers, owners, branch managers, and counselors — everyone sees the campaign context they need.
Marketing manager
Scenario: You launched three Facebook campaigns for different intakes and need to report CPL and conversion rate to the owner by Friday.
With edazent: Filter by campaign type and date. Summary KPIs and per-campaign rows show spend, leads, qualified, conversions, and cost metrics — no spreadsheet exports.
Agency owner
Scenario: You approved $5,000 in Q1 ad spend but aren't sure which campaigns produced enrolled students vs just inquiries.
With edazent: Compare campaigns side by side — see converted students and service requests per campaign with cost per conversion calculated from actual spend.
Branch manager
Scenario: Your office ran an education fair last weekend. You need to track how many walk-ins convert over the next month.
With edazent: Create an Event & Expo campaign with branch and owner. Counselors link leads at intake — conversion counts update as the pipeline progresses.
Counselor
Scenario: A family calls about a programme they saw on Facebook. You need to record which campaign brought them in.
With edazent: Select the campaign from the dropdown in the lead sidebar — two seconds at intake, full attribution for marketing reports.
Campaigns connect to the rest of edazent
Marketing attribution doesn't happen in isolation — campaigns sit alongside lead capture, sources, and reporting.
Lead forms
Website inquiries with UTM parameters link to campaigns when counselors tag leads.
Learn moreLead sources
Campaign lead source mapping connects marketing drives to your channel taxonomy.
Learn moreReports & analytics
CRM reports complement campaign KPIs with pipeline and conversion funnel views.
Learn moreCRM pipeline
Track nurtured leads from campaign attribution through to enrolled student.
Learn moreAgency success story
“With offices in Melbourne, Nepal, Bangladesh and Malaysia — one database keeps every branch aligned.”
— Priya Krishnan, Marketing Manager at Smart Study Australia
4 countries, 1 system
Campaigns: spreadsheets vs system
See how structured campaign tracking compares to ad platform exports and manual CPL calculations.
Manual / Spreadsheets
1/8
features covered
Generic CRM
2/8
features covered
edazent
7.5/8
features covered
| Feature | Manual | Generic CRM | edazent |
|---|---|---|---|
| Lead pipeline CRM | |||
| Application lifecycle tracking | Spreadsheets | Basic | Full wizard + stages |
| Institution & programme database | |||
| Document rules engine | |||
| Website ↔ CRM sync | |||
| Commission income pool & payout schemes | Excel | ||
| Student portal | Add-on | ||
| Agent portal |
Swipe horizontally to compare features
14 capabilities purpose-built for education & migration agencies.
View full comparisonOne connected system
Your agency website, office CRM, and client portals — one system, one database
Campaign tags on leads connect website inquiries to the marketing spend that brought them in.
Stop guessing which campaigns convert
Plan budgets, attribute leads, and measure cost per conversion. Start your free trial — leads, applications, and commission connected from day one.
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Why agencies switch
10
Agency partners
20+
Platform modules
2
Office locations
7 days
Free trial
Education & migration agencies in Bangladesh, Malaysia, and Australia trust edazent.